Art Direction.
Saint Unique Inc. is a company launched by Oleksandra Masiuk professionally known as Sashatattooing. Sasha is a world-renowned award-winning LA-based tattoo artist. Sashatattooing studios are open in Los Angeles, San Francisco, Barcelona, and Paris.
Her clients are celebrities like Adam Levine (Maroon 5), Trippie Redd, Marlon Vera “Chito” UFC, etc. She is the Ambassador YSL Beauty, Bishop, and Urban Decay in the United States.
There are lots of collaborations with brands like Reebok, Google ATAP, Levi’s, Conte, Bats, Black Alchemy, Bishop Rotary, Zhilyova Lingerie, Saint of LA, etc.
I started working with Sashatattooing as an Art Director in December 2018.
Since that time I’ve managed and art directed lots of creative projects, including
- brand identity,
- personal website and branded online store,
- commercial photoshoots,
- social media accounts content,
- organic cosmetics collection,
- merch collections,
- collaborations with Conte, Saint of LA, Black Swan, Another Nails, Apothic brands.
My first major project for Sashatattooing was designing a collection of vegan, cruelty-free facial treatments produced in California.
Instead of using Sasha's flowers and mandalas, I opted for minimalist packaging to highlight the high-quality, organic ingredients. Using natural materials and simple black-and-white printing, the design reflected the product's values and purity.
I managed the entire process from creating the collection to producing promotional content, leading to a quick sellout. We shipped orders across the US, Canada, Mexico, Europe, and Australia, receiving numerous positive reviews and press coverage.
During the pandemic, with Sasha’s tattoo shops closed, our website became the team's sole income source.
I worked diligently on new designs and art-directed top commercials and collaborations, boosting sales of temporary tattoos and accessories.
I was responsible for all promotional content, including new photoshoots and creative video production.
The brand now sells over 10,000 temporary tattoos annually, primarily in the United States, with worldwide shipping. Priced higher than typical Amazon options, these tattoos are chosen for their high-quality standards, hypoallergenic properties, and safety for kids. I managed the entire design and production process.
I managed and art-directed the brand's social media presence, boosting sales twelvefold in 2020.
In June 2020 I art directed a photoshoot for By Sashatattooing brand, and our photos were chosen for the FIENFH June Issue 2020 Cover. FIENFH is a Parisian fashion magazine.
